Print + Online: A Proven Combination
Sandhills Global published its first print magazine, Machinery Trader, in 1978. More than 40 years later, print remains the core platform through which dealers list construction equipment, private and business aircraft, trucks and trailers, and farm equipment for sale. Why? Because print works—and Sandhills’ customers have seen that proven time and again since day one. Complemented by corresponding, mobile-friendly websites that dominate their respective industries, Sandhills’ strategic print-online advertising approach provides dealers undeniable value. Here’s why.
Brands Buyers Trust
For decades, Sandhills has brought heavy-equipment buyers and sellers together via such highly respected, industry-leading brands as Machinery Trader, Truck Paper, TractorHouse, Farm Machinery Locator, and Farm & Plant. Through weekly and bi-weekly print editions that essentially serve as offline equipment search engines or catalogues for buyers and highly trafficked corresponding websites, Sandhills’ brands have amassed massive global equipment-buying audiences that view the platforms as must-use resources.
Print Drives More Traffic Online
Compared to other advertising mediums, print is time-proven to push more buyers to sellers’ websites. Besides consistently generating more sales calls, web sales leads, and sales-related conversations, the print-online combination produces more page views for online listings. Moreover, Sandhills’ websites consistently push more traffic to sellers’ websites than other industry-related websites, leading search engines, and social media outlets.
Coordinated Advertising
Consistent print advertisers can list every piece of equipment, every part, and every attachment in their inventory on the print publication’s corresponding website at no extra cost, which places the equipment in front of thousands of serious, targeted buyers who scour the trade publications and routinely visit the corresponding websites. Further, equipment listings in print also gain priority placement online as Featured Listings appearing at the top of user search results.
Multichannel Exposure
Through one affordable print-online advertising investment, sellers’ listings gain valuable multichannel exposure to local, regional, domestic, and international buying audiences. Whether through international print editions complemented by country-specific websites or the use of local domains to target local equipment buyers first, no other resource puts listings before such a broad, yet targeted, buying audience. For more information, talk to your Sandhills rep or contact the Farm Machinery Locator team.